I have seen some great marketing ideas during my blogging days. There have beers in pine boxes. One litre sized cans in a German stein was nice. Glow in the dark labels are fun. Bottles hand wrapped in paper are very elegant. No one can deny the pull of an Advent Calendar full of beer. This marketing idea by Phillips almost tops them all. Who can pass up an drink combination that could be called the PNW boilermaker? An imperial IPA with a side of liqueur, this is great. Reminds me of something the legendary Bert Grant was rumoured to have done. He would place a few drops of hop oil extract into any beer he was drinking if it was deemed underhopped. There is a nice write up about the pricing and legality on Brian's Blog. So how does this marketing gimmick taste?
Phillips 13 Knot = 8/10
This review will be in three parts; IPA only, liqueur only and both together. Perhaps we should start with the best part, the Hop Drop liqueur. I am certainly not an expert on spirits, but this hop drop is darn tasty. The favour is similar to a dry hopped mezcal. Ample honey sweetness and smooth with a slight pine and citrus addition. Very nice. This the best part of the package. Drink the spirit, trade the beer.
The Impy IPA on its own tastes like any other Phillips hop bomb. It reminded me like last years anniversary IPA and the year before last years. A beverage sure to please the hop heads in BC. Massive hop bitterness that is a mix of key limes, grass, pine and tropical fruits. The acidic mouthfeel feels like you did a face plant into a pile of pine needles. Once the initial attack fades, there is a lot of flavours to work through. There is cotton candy, pine sol, geraniums, pie crusts (Thanks Brian), and bread dough.
The two parts together make it a quite syrupy sip with acetone vapours. It almost becomes hard to taste anything, but there are whole wheat croissants, pine resin and a citrus fruit basket.
Interesting fact: It is illegal in some states to display a noose.
Alcohol Content +1 (11.8 or 13%)
Value +1 (the liqueur is worth the cost)
Appearance +1 Great packaging
Glassware: Definitely a tulip.
Food Pairings: I honestly can't think of any food that could stand up to this exorbitantly hopped beverage.
Cellar: Maybe, since I plan to have a few bottles left over.